Karolina Ptaszkowska

Context

The project was commissioned by Bricks Bristol during COVID-19, when artists were experimenting with creating art online out of necessity. Karolina had developed a narrative artwork that needed a digital home, and the aim was simply to make the piece accessible without losing its atmosphere or the way it unfolds.

Focus

The focus was to translate the feel of Karolina’s practice into an accessible web-based artwork. Rather than replicating a gallery environment, the intention was to create a narrative-led digital space shaped by her artistry, tone and layered thinking.

Approach

Karolina brought a clear vision and narrative structure, and I worked with her to find technical solutions that supported it. The process centred on crafting an online space where users could move through different story paths, with each section revealing new fragments of text and image.

My role was to design and implement a simple interaction model using tools that allowed us to build quickly, test ideas and keep the creative process front-focused. The technical side stayed intentionally lightweight so the experience could prioritise storytelling and flow.

Themes

• branching narrative

• digital storytelling

• simplicity supporting artistic voice

• collaboration through experimentation

Outcomes

The final piece was an interactive website where users navigated the artwork through a series of narrative choices, each path revealing a different combination of visuals and text. It preserved Karolina’s conceptual tone while adapting it into a format that felt intuitive and accessible online.

Reflection

It was a collaborative process shaped far more by narrative and creative problem-solving than by technical challenge, and it remains a reminder for me how digital works can hold depth when built with collaboration and shared care.