To announce the big move to a new location, I was tasked with creating a video to reflact the significance and excitement of this move. The video accompaned the press release across soical medias, ensuring that the location change was visually clear and simple, while also building up hype. This also gave the festival a video identity for the following couple years.

The festival had outgrown its Harbourside location and needed to expand capacity, the announcement was long awaited and significant as it reflected the festivals presents and impact on the city and the community it stands for.

Watch the Ad campaign video created here.